Video games generate an enormous amount of player data (up to billions of events per day) that provide insights about the player base and their experience. These insights are critical to understanding, managing, and designing better end-user experiences that ultimately provide better engagement and entertainment value for players while interacting with the video game.

Given the scale and importance of this data, organizations require a real-time data pipeline that can scalably ingest data from both new and existing applications, integrate with multiple systems, and provide tooling to manage, process, and share that data. Organizations also need a way to perform analytics against this massive dataset in near real-time.

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